Following the implementation of a new Facebook strategy, Pantaloon Hospital’s CEO Terry Becker held a press conference Thursday to announce the hospital has determined that it, according to a popular online quiz, is the color beige.

“We’ve jumped head first into social media, and what we’ve learned through Facebook is truly eye opening,” said Becker. “Following the completion of the ‘What color are you?’ quiz, the result of ‘beige’ gives us tremendous insight into how to engage our community, and we’re acting immediately on that information.” Read the full story »