Palm Hills Hospital recorded amazing results after running their new ad campaign, “Tenderness,” promoting their trauma care service line. (View sample television spot below). Admissions to the ED increased 47% during the campaign, including a 124% spike in auto accident and laceration patients.

“The results were among the best we’ve ever seen,” said Palm Hills marketing director Daphne Landry. “This just goes to prove that tenderness sells.” Read the full story »