At Circle J Medical Center, they are committed disciples of the old marketing axiom, “What’s in it for me?”

“Everyday we ask ourselves, in what new way can we talk about ourselves, call attention to ourselves, shine the spotlight on ourselves?” says senior market director Joseph Kool. “Truly, what is in it for us?”

The latest incarnation of the organization’s marketing strategy is a new ad campaign (see sample ad below) Read the full story »