Waynesville Health was shocked at a sudden surge in web traffic and social media mentions after the launch of their latest patient testimonial campaign titled: “That’s What She Said.”

Waynesville Health director of marketing, Garth Sanders, remarked, “We know for a fact that reaching women is critical to the success of almost any healthcare marketing campaign. They wear the pants, so to speak, when it comes to making healthcare decisions. We needed a campaign that not only spoke to women, but was spoken by women. After a month of brainstorming we came up with ‘That’s what she said,’ a campaign that focuses on testimonials from women who’ve experienced the compassionate care of our hospital and clinics.” Read the full story »