In a follow-up to last year’s groundbreaking study that uncovered the stunning truth that hospitals are actually businesses, WiseBucks magazine issued a follow-up report showing that to remain open, hospitals have to attract patients to receive care. The follow-up report is timely, given new legislation announced in Vermont that seeks to ban hospitals from spending money on marketing and advertising.

“Like the legislator in Vermont, we were flabbergasted that hospitals actually have to attract patients with marketing and advertising,” said WiseBucks editor Joe Duhh. “That’s how regular businesses operate, sure. But hospitals? That would be like saying politicians have to spend money to get elected – doesn’t it just happen?”
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