Author Archives: Jim


Outdoor campaign engages consumers, leads to spike in ED visits

Cosa Nostra University Medical Center has seen a dramatic increase in patient volume since it installed a number of interactive billboards earlier this year. The first billboard, emblazoned with ‘Text 24347824 to find out our ER Wait Times,’ generated a 40% increase in ER patient volume the first day. “They couldn’t get the ambulances here […]

Honesty is the best policy

Transparency is one of the hottest trends in healthcare right now. At Neptune Hospital, they’ve fully embraced transparency with a new advertising campaign titled “We’re really trying.” (See sample ad after story.) The 330-bed hospital has suffered from more than two decades of poor clinical care, awful customer service and horrible mismanagement. In 2002, an […]

Investigative bombshell: hospitals are actually businesses

In a stunning sixteen-part series set to release today, the business magazine WiseBucks will reveal that hospitals are, in fact, businesses. The report follows an article in Smart Money magazine, “10 Things Hospital CEOs Won’t Tell You,” which took a fair and balanced look at how hospitals operate. “Once we dug into this, we couldn’t […]

Healthcare ad agency offers free consulting for life

In response to the worsening economy, healthcare advertising agency Stedman, Trust and Devinshire (STD), New York, has announced a new promotion for hospitals and health systems: free consulting for life. “For new clients who sign up with us before July 1, we’re offering to work for free for the life of the relationship,” said STD […]

Famous septuagenarian couple on tandem bike retires from stock photo career

The couple who made hospital and health system advertising familiar to so many across America is calling it a day. Steve Madson, 74, and his wife, Sherry, 73, are the famous couple seen in so many hospital advertisements riding a tandem bike. They have graced billboards and newspaper ads in the healthcare world for more […]

Probing Reform Blog: Pay for height

What’s the latest idea floating around Capitol Hill regarding healthcare reform? My inside sources say momentum is building for a complete overhaul of Medicare reimbursement policy. Building on the logic of fee-for-service, movers and shakers are considering a new twist: payment based on physician height. The current system creates misaligned incentives, inflating healthcare costs without […]