This week’s Ad Kudos goes to Grassy Acres Gastrointestinal Care and their new “Right Up Your Alley” campaign.
At Circle J Medical Center, they are committed disciples of the old marketing axiom, “What’s in it for me?”
Palm Hills Hospital recorded amazing results after running their new ad campaign, “Tenderness,” promoting their trauma care service line. (View sample television spot below). Admissions to the ED increased 47% during the campaign, including a 124% spike in auto accident and laceration patients. “The results were among the best we’ve ever seen,” said Palm Hills […]
The marketing department at General Hospital has developed a new approach they call “Billboards 2.0.” They developed the strategy after reviewing search terms people used to find the General Hospital website. When they discovered that visitors were using very specific terms, they realized it could help them target their billboard messages.
Transparency is one of the hottest trends in healthcare right now. At Neptune Hospital, they’ve fully embraced transparency with a new advertising campaign titled “We’re really trying.” (See sample ad after story.) The 330-bed hospital has suffered from more than two decades of poor clinical care, awful customer service and horrible mismanagement. In 2002, an […]