Business articles

May named “National Awareness of Healthcare Awareness Months Month”

In a nod to the popular trend of naming months, weeks and days after various healthcare ailments, employee groups and other important topics, the group responsible for assigning issues to various time periods has dubbed May “National Awareness of Healthcare Awareness Months Month.” According to Casey Nomenclature, spokesperson for the Healthcare Observation Naming Consortium (HONC), […]


Another shocking revelation – hospitals must attract patients to stay open

In a follow-up to last year’s groundbreaking study that uncovered the stunning truth that hospitals are actually businesses, WiseBucks magazine issued a follow-up report showing that to remain open, hospitals have to attract patients to receive care. The follow-up report is timely, given new legislation announced in Vermont that seeks to ban hospitals from spending […]

Topless car washes trigger senate investigation of community benefit reporting

The Senate Finance Committee will continue its investigation into abuses in community benefit reporting after a hospital in California accounted for $347 in topless car washes. The 2008 Community Benefit Report for SunSpot Hospital in Fresno, CA lists the benefit under its “Self-help program” category, along with its smoking cessation classes and anger management programs. […]

Feds tout healthcare stimulus: $5 billion for magic beans

In a move aimed at supporting long-awaited reform of the U.S. healthcare system, the Obama administration announced a federal infusion of $5 billion for the implementation of magic beans at hospitals across the country. The statement induced applause from advocates and warnings from critics. “The use of magic beans by hospitals will improve quality while […]

Investigative bombshell: hospitals are actually businesses

In a stunning sixteen-part series set to release today, the business magazine WiseBucks will reveal that hospitals are, in fact, businesses. The report follows an article in Smart Money magazine, “10 Things Hospital CEOs Won’t Tell You,” which took a fair and balanced look at how hospitals operate. “Once we dug into this, we couldn’t […]

Citing lack of ROI, Evertree Hospital eliminates chaplaincy

Continuing a year-long strategy, Evertree Hospital has eliminated its pastoral care due to lack of Return on Investment, or ROI. Used in many industries as a tool to measure the relative value of a program or initiative (high ROI is desired), the financial instrument is now being applied more frequently throughout the healthcare industry. The […]

New HIPAA rule considered: no direct eye contact with patients

Passed in 1996, the Health Insurance Portability and Accounting Act (HIPAA) was designed to protect insurance coverage for patients and provide a standard of privacy regarding the transfer of health information by providers, insurance plans and others. The law has been expanded over the years, and now Congressman Max Weber, Minnesota, has introduced new legislation […]

TrendProbe: Hospitals moving toward new position combining marketing, patient safety and facilities expertise

As further evidence of belt-tightening at hospitals across the U.S., many are considering the increasingly popular position of SVP of marketing/patient safety/facilities. The position typically combines the creativity of marketers, the scientific measurement acumen of patient safety experts, and the HVAC experience of facilities managers. By finding one executive with all of these skill sets, […]

Probing Reform Blog: Pay for height

What’s the latest idea floating around Capitol Hill regarding healthcare reform? My inside sources say momentum is building for a complete overhaul of Medicare reimbursement policy. Building on the logic of fee-for-service, movers and shakers are considering a new twist: payment based on physician height. The current system creates misaligned incentives, inflating healthcare costs without […]