Popular articles

AppeaseMe — The Healthcare Executive Ad Builder

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque auctor ligula vitae nisl sollicitudin consectetur. Nulla fermentum rutrum lobortis. Quisque ut mauris felis. Maecenas ut turpis ac lorem luctus lobortis eget et ipsum. Aliquam interdum, turpis sed feugiat pulvinar, quam libero cursus ante, ac laoreet purus lectus eget ante. Proin vitae turpis enim, a posuere […]

May named “National Awareness of Healthcare Awareness Months Month”

In a nod to the popular trend of naming months, weeks and days after various healthcare ailments, employee groups and other important topics, the group responsible for assigning issues to various time periods has dubbed May “National Awareness of Healthcare Awareness Months Month.” According to Casey Nomenclature, spokesperson for the Healthcare Observation Naming Consortium (HONC), […]

trauma-video-clip

Tenderness and Trauma Care

Palm Hills Hospital recorded amazing results after running their new ad campaign, “Tenderness,” promoting their trauma care service line. (View sample television spot below). Admissions to the ED increased 47% during the campaign, including a 124% spike in auto accident and laceration patients. “The results were among the best we’ve ever seen,” said Palm Hills […]

Honesty is the best policy

Transparency is one of the hottest trends in healthcare right now. At Neptune Hospital, they’ve fully embraced transparency with a new advertising campaign titled “We’re really trying.” (See sample ad after story.) The 330-bed hospital has suffered from more than two decades of poor clinical care, awful customer service and horrible mismanagement. In 2002, an […]

Top