Comments for Weekly Probe

Comment on Urinalysis app iStream uses new P2Pad technology by Dr. Chang

Dr. Chang — Mon, 23 Jan 2012 16:24:11 +0000

iPad! Ooops, that one’s already taken…

Comment on Hospital uses focus group to drive changes to surgical procedures by Lori Rice

Lori Rice — Mon, 19 Dec 2011 18:30:55 +0000

Great to hear the initiative to be thinking out-of-the box getting ideas to work in healthcare. I picked the double coupon in the poll, thinking that there are plenty of folks out there without reasonable deductables that put off the tests they need to prevent chronic disease conditions. Enabling the people who can to bring a friend who needs the procedure might be a good idea. Thanks Chris and team for helping us to think forward! Lori

PS: Loved your book Chris – “Joe Public Doesn’t Care About Your Hospital” Time for us all to evolve our approach to healthcare delivery.

Comment on Outdoor campaign engages consumers, leads to spike in ED visits by jason @ cinnamon agency

jason @ cinnamon agency — Tue, 30 Aug 2011 23:41:39 +0000

It will be interesting to see how the QR codes work out. I’ve seen 48 sheet posters with it on but that’s on a busy road where traffic could slow to a standstill to allow scanning of it.
75mph and a camera phone? Blimey!

Comment on Topless car washes trigger senate investigation of community benefit reporting by Liliana Knowles

Liliana Knowles — Mon, 22 Aug 2011 11:02:05 +0000

a bookmark to your posting was provided by Themelis Cuiper’s SocialGarden case studies about smo & seo – so you must be doing an exceptional job.

Comment on Ad kudos of the week: Embracing narcissism by Charlie

Charlie — Tue, 07 Jun 2011 17:51:42 +0000

I love this ad. The only change I would like to see is that those pictured would have the quintessential stone cold expression seen on the face of every physician ever photographed since 1971. Heads down, arms crossed, too busy for a photograph. That says experience, warmth, and trust when it comes to choosing a healthcare institution to me.

Comment on May named “National Awareness of Healthcare Awareness Months Month” by Andrew Schorr

Andrew Schorr — Fri, 20 May 2011 17:54:44 +0000

I have always thought that all these months and weeks of recognition is just stupid. Certainly from the point of patients living with ongoing conditions, every day is “XXX month” for them. Certainly these health awareness months has gotten out of hand and become so watered down its meaningless. That’s my view anyway.

Comment on Hospitals increasingly pursue Russian-nesting-doll brand strategies by Brenda Beukelman

Brenda Beukelman — Wed, 09 Mar 2011 03:59:43 +0000

This is great news for all the hospitals/health systems that never made it to a unified brand strategy. In one fell-swoop, they have gone from market lagers to market leaders! I can hear the chains of branding falling to the floor across our great land.

Comment on Top 10 Healthcare Marketing Stories of 2010 by RJ

RJ — Wed, 22 Dec 2010 21:49:47 +0000

Great post!

Comment on Top 10 Healthcare Marketing Stories of 2010 by Suzanne Magnus

Suzanne Magnus — Tue, 21 Dec 2010 20:40:28 +0000

hysterical!

Comment on “That’s what she said” campaign garners unexpected national attention by HC

HC — Mon, 20 Dec 2010 21:37:22 +0000

I don’t know if you’re trying to give “Saturday Night Live” a run for its money (or maybe “The Onion”?), but I laughed out loud. Your top 10 marketing/ad campaigns likewise HAVE to be made up?! Well done!