[16 Nov 2009 | 2 Comments | 993 views]
Ad kudos of the week: Embracing narcissism

At Circle J Medical Center, they are committed disciples of the old marketing axiom, “What’s in it for me?”

“Everyday we ask ourselves, in what new way can we talk about ourselves, call attention to ourselves, shine the spotlight on ourselves?” says senior market director Joseph Kool. “Truly, what is in it for us?”

The latest incarnation of the organization’s marketing strategy is a new ad campaign (see sample ad below) Read the full story »

Business »

[30 Oct 2009 | 3 Comments | 827 views]
Ad Kudos of the Week: Tenderness and Trauma Care

Palm Hills Hospital recorded amazing results after running their new ad campaign, “Tenderness,” promoting their trauma care service line. (View sample television spot below). Admissions to the ED increased 47% during the campaign, including a 124% spike in auto accident and laceration patients.

“The results were among the best we’ve ever seen,” said Palm Hills marketing director Daphne Landry. “This just goes to prove that tenderness sells.” Read the full story »

Social Media, Trends »

[20 Oct 2009 | No Comment | 459 views]
Hospital removes water coolers in ongoing effort to stem socializing by staff.

In a move aimed at further restricting any form of socializing or unproductive behavior among hospital staff, officials at Knuckles Medical Center have removed more than 60 water coolers from the facility. While many hospitals have followed a similar philosophy in blocking social web sites such as Facebook and Twitter, KMC is believed to be the first organization in the country to take the strategy to this level.

“Everyone says these web sites are online versions of the water cooler, so we went ahead and eliminated the actual water coolers,” said KMC Vice President of Compliance, Staffing and Totalitarianism, E. B. Skruge. “Boom! That’s what I’m talking about!” Read the full story »

Branding »

[15 Oct 2009 | One Comment | 898 views]
Logo Talk: GI center opts for realism with new corporate identity

“We want patients to know exactly how we can help them.”

With a new CEO and new physicians on staff, the leadership at Grassy Acres Gastrointestinal Center knew it was time to develop an updated corporate identity to help present its new face to the St. Louis market. While they decided to retain the clinic’s name, they wanted a fresh logo. But unlike the name – which was the inspiration of the former CEO’s ex-wife – they wanted a logo that clearly reflected their business. Read the full story »

Trends »

[1 Oct 2009 | No Comment | 341 views]
Orlando reports spike in liquor sales; hospital marketing conference cited

The Orlando Chamber of Commerce reported a spike in liquor sales this week, with an overall increase of 30% over the previous week. Officials aren’t sure of the reason behind the increase, but do note that the presence of a national healthcare marketing conference in town may be playing a factor.

“The last time they had their conference here, sales were off the charts,” said Anton Chigurh, the chamber’s spokesperson. “The ran out of cranberry juice for all the crantinis.” Read the full story »

Social Media, Trends »

[9 Jul 2009 | One Comment | 604 views]
Embracing Facebook, Pantaloon Hospital announces results: “they are the color beige.”

Following the implementation of a new Facebook strategy, Pantaloon Hospital’s CEO Terry Becker held a press conference Thursday to announce the hospital has determined that it, according to a popular online quiz, is the color beige.

“We’ve jumped head first into social media, and what we’ve learned through Facebook is truly eye opening,” said Becker. “Following the completion of the ‘What color are you?’ quiz, the result of ‘beige’ gives us tremendous insight into how to engage our community, and we’re acting immediately on that information.” Read the full story »