Author Archives: SusieG

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New Photoshop filter allow marketers to easily create “group” photos of physicians

New Photoshop filter allow marketers to easily create “group” photos of physicians

A Texas software developer has announced a special Photoshop filter for merging disparate photos of physicians into one group photo. The new filter, titled “DrClonetastic,” is based on an overwhelming number of requests from health systems around the country, according to FiltersInKilter Software spokesperson Nancy Errbrush. “Physicians want their photos on everything, yet many refuse […]

Citing lack of ROI, Evertree Hospital eliminates chaplaincy

Continuing a year-long strategy, Evertree Hospital has eliminated its pastoral care due to lack of Return on Investment, or ROI. Used in many industries as a tool to measure the relative value of a program or initiative (high ROI is desired), the financial instrument is now being applied more frequently throughout the healthcare industry. The […]

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